About Us
Since 1917, our family-owned company has built a legacy of innovative, high-quality products with a mission to create smiles and warm memories that last a lifetime. Over the years, we have evolved our brand and product offerings, all while staying true to our unique heritage. We have reimagined our product line to serve the whole family – from our core wagon line, to thrilling go-karts, to the best electric bike line for families on the go. Today, Radio Flyer remains as it was at its inception — a Chicago-based family company committed to creating beautifully designed, quality products that inspire adventures fueled by imagination, family and fun. We are grateful to our customers for enjoying the ride with us for the past century, and we’re eager for the next hundred years.
Commitment to Sustainability
Green grass, blue skies, a beautiful sunny day, and your favorite set of Radio Flyer wheels – that’s true childhood joy in our book. To help preserve the outdoors for future generations of riders, we strive to improve our world by acting sustainably.
Build-A-Forest
In partnership with The Arbor Day Foundation, we plant a tree for every toy purchased on radioflyer.com.
Solar Panel Project
We recently completed the installation of a solar power system at our Chicago headquarters, generating over 60% of the electricity needed to run our office.
Carbon Neutral Shipping
The carbon emissions from each item purchased on radioflyer.com is 100% offset through out commitment to Carbon Neutral Shipping.
Our brand connects families through the joy of childhood and the love of play, imagination, and adventure.
Radio Flyer + Starlight
Since 2001, we have supported Starlight's mission of bringing joy and comfort to hospitalized children and their families through donations and the development of the Hero Wagon.
National Little Red Wagon Day
Celebrated annually on the last Wednesday of March, National Little Red Wagon honors the Original Little Red Wagon®.
World’s Largest Wagon
Meet the World’s Largest Wagon, the Guinness World Record title holder for the largest wagon on Earth.
A Family Business
When I was 5 years old, I visited Radio Flyer for the first time and fell in love with this company and what it means to people. My grandpa, Antonio, a poor Italian immigrant created the first wagon in his Chicago garage in 1917. Today, Radio Flyer is family business with an iconic brand that holds a special place in people’s hearts because it instantly transports them to a happy time — the best parts of childhood. I work with a wonderful group of “FUNomenal Flyers” whose mission is to bring smiles to kids of all ages and create warm memories that last a lifetime. Nothing thrills us more than when our wagons, tricycles, scooters, ride-ons and bikes bring people pure joy. Because after all. . . Time Flies – Enjoy the Ride!
Robert Pasin
Chief Wagon Officer
